Shower Thought: Content POWERS Products

My CRUSHING Epiphany

I didn’t realize how powerful content was... until I was standing in the shower, doing the math.

It had been two years and I was reviewing my “one-man army” crypto developer era.

In that era I had left the software agency I’d built with my brother. I had posted on Twitter every day. I even taught myself a new smart contract language in two weeks.

And I landed client after client—not because I cold-pitched…
but because of my content.

No sales training. No ads. Just content. And when I finally added it up, I’d closed over $50,000 in 9 months—just from talking online. Fetching EPIC!

That moment in the shower hit hard.
It truly changed the way I saw myself (you know when your whole self image shifts in a good way).

Not because of the money...
But because I finally understood: I was ACTUALLY good at the game of social media.

Content created conversations.
Conversations created contracts.
And contracts changed my life.

The twist? At the time, AI wasn’t even part of the equation yet. I was coding everything by hand. But once ChatGPT dropped, the engine exploded. I could write content even faster. Launch even quicker. And sell even more.

It wasn’t my code that built the business.
It was my voice.

That’s when I discovered the real truth:

Framework Name: The Content → Conversation → Contract Framework

This framework changed everything for me.

And it’s so simple, it feels like cheating (seriously).

Step 1: Create Content That Teaches or Shows What You Do

• Pick a platform (for me it was Twitter/X)

• Share lessons, code, projects, breakdowns, tools

• Use AI to write faster, cleaner, and more consistently

Step 2: Send a DM to EVERYONE that Responds

• Someone likes? Send them a DM

• Someone comments? Send them a DM

• Someone sniffs that post? Send them a DM

Step 3: Get On Calls

• Drive the DMs into a call (not a sales call…)

• Make the call all about them and their problem: Interview them! Be interested in them!

• If it makes sense (meaning, they have told you they have your problem) offer to help!

And once the flywheel is spinning?
Opportunities start chasing you!

Achievement and Transformation

My first $1,800 weekend project felt like a miracle.
Then came $5K.
Then $6K.
Then $30K from WalletConnect, working just 2 hours a day.

Today, I teach other experts how to do the same—how to use AI to turn their content into cash and their voice into a movement.

If you’ve got expertise but you’re struggling to be seen, heard, or paid…
Start posting.
Start teaching.
Start sharing.

And if you want help doing that with AI in a way that feels authentic, that actually sounds like you…

👋 I can help.

Head here and grab my free resource on how to get AI to sound like you. It’s the first step to creating the kind of content that opens doors.

You’ve got a message.
Let’s make sure the right people hear it.

Your friend and AI coach,
Sterling Long!