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- The Most Powerful Thing You’re Not Doing With AI (Yet)
It was December of 2023. I had just pitched dozens of people from Brendon Burchard’s (one of the world’s leading coaches, people pay him $1M just for 3 months of coaching…) groups.
And I needed an offer — fast.
So I went to Alex Hormozi’s book, $100M Offers. As I sat down to build out my offer following his framework I had a thought:
“What if I taught this framework to ChatGPT?”
Not just for me — for everyone to use!
Within an hour, I had the prompt for ChatGPT built.
3 hours later, I had my offer nailed.
One hour after that, my presentation was done.
I was ready to teach!
That prompt became the first tool in what I now call my AI Army — a collection of bots I’ve trained to think like the mentors I admire and the expert I’ve become.
Since then, I’ve trained bots on:
Russel Brunson’s Epiphany Bridge
Nicolas Cole’s book writing process
My own client strategy framework
And dozens more
I learn from experts.
I teach their frameworks to AI.
Then I use AI to amplify me.
Why This Changes Everything for Coaches & Consultants
Most people expect AI to “just work.”
And in many ways it doesn.
But not for coaches and consultants.
AI is like a mirror — one that reflects your clarity, your CONFUSION, and your thinking exactly as it is.
If your process is fuzzy, the output will be fuzzy.
If your framework is clear, the AI becomes a force MULTIPLIER.
Your magic and POWER is in the process you’ve refined through years of helping others — the steps you teach, the questions you ask, the way you draw out transformation.
When you turn that into instructions you can feed to ChatGPT?
You scale YOU and your GREATNESS, just like I did by getting Alex Hormozi’s framework into an AI Assistant! =D
Here’s How I Do It
My process is straightforward:
Start With The End In Mind – What do you want the output of the whole interaction to be? Give the AI a purpose, similar to yours.
Map the steps – what comes first, second, third?
Be specific and clear. Name each step!
Be sure to include substeps, if there are any
Define the inputs and outputs of each step – what does the AI need at each step, and what should it produce FROM that step?
Should it create something you can copy and paste somewhere else?
Should it gather information for the next step
Determine the context for each step – give the AI everything it needs to do each step right (this will be discovered through testing…).
Once that’s done, the AI becomes a guide.
A trainer.
A thinking partner.
For you AND your clients (I know it has for me).
Saving 8.5 Hours Per Client
One of my clients was spending 8–12 hours per client walking them through her process.
She wanted to scale, but couldn’t.
Her process took her too fetching long.
Over the course of a month, we built an AI assistant trained on her exact framework — one that analyzed inputs, generated insights, and guided the process.
The new time?
90 minutes.
That’s not just “saving time.”
That’s reclaiming her life (seriously).
The Mindset Shift You Have to Make
Before any of this works, something has to shift in you.
You must believe AI can walk people through your process.
You must trust it with your knowledge.
You must believe it won’t bungle your brilliance.
Because when you do?
You get leverage.
You duplicate yourself.
You protect your precious time — while still delivering the depth and insight that only YOU can.
To the Skeptics: “But Won’t This Make Me Irrelevant?”
No. It will make you indispensable.
Just like a course or a program allows you to scale, AI lets you go further:
You serve more people, without losing your touch.
You charge more for your 1:1 time.
You spend your energy where it counts.
This isn’t about replacement.
It’s about replication.
You are the source.
AI is just the replicator.
AND at the end of the day…
Nothing replaces your thinking. Your spirit. Your love for those you serve.
Your AI Coach,
Sterling Long!
P.S. Want to learn more about how to get AI to replicate you like this?
Reply “replicate” and I’ll send you my training on it.